mullen.com

Here’s a new way of looking at the greatest Super Bowl commercials. Fast Company Co-Create editor Teressa Iezzi put together a list of the 10 Best Super Bowl Spots of the Modern Era. It’s basically focused on the dot-com period and beyond with one major exception – the way ahead-of-its time Apple 1984 spot. The [...]

Many thanks to the editorial team at Advertising Age for recognizing Mullen as one of 10 Stand-Out Agencies in 2011. The big, much discussed and debated Ad Age A-List issue came out yesterday, and in the write-up on Mullen they said: My, has Mullen come a long way. What was once merely a reliable regional [...]

This post originally appeared on Creativity_Unbound. It’s that time of year again. The online Superbowl party that Mullen started three years ago to celebrate the age of Twitter is well into development. If you remember, we began our annual project when there weren’t very many ad types on Twitter. In 2009, most of the industry was [...]

With the Iowa caucus behind them, the Republican candidates are vying for a win in New Hampshire. CNN will once again have John King and the wonderfully bearded Wolf Blitzer analyze Twitter chatter to understand how the public feels about the candidates, using tweets from the masses as a crystal ball to predict the outcome. [...]

Sean Corcoran has joined Mullen as SVP, Director of Digital Media and Social Influence, following three years of service as the Senior Analyst for Interactive Marketing at Forrester Research. Corcoran is a leading authority on digital marketing, social media and agency structure, who has worked with marketing clients in a range of different industries and [...]

On this Friday before Christmas, it gives us great joy to announce that the Mullen Digital Holiday Card got picked as the #3 Best Agency Card of the Season by Adweek/Adfreak. We finished behind only the brilliant Droga5 “Press Release” stunt and a Louisville, Colorado (?) digital shop called Voltage which did this whacky beatbox [...]

We have two new spots out for Google to support the Galaxy Nexus smartphone. These broke just as the Android 4.0 “Ice Cream Sandwich”-powered device from Samsung arrived in Verizon stores in the U.S.  The two spots put a human touch on some really cool features – “Face Unlock” face recognition unlocking technology and  the [...]

Seen this new spot Mullen did for Google and the Galaxy Nexus device? You like? Gist of it is you can use “Hangouts” to connect with up to nine friends on Google+. Can’t say too much about it, except there might be more where this came from. Please let us know what you think.

In an effort to fight for their share of ad spend, one of the world’s biggest publishers of consumer magazines, Meredith Corp., is working with Nielsen to provide a new ROI program called Meredith Engagement Dividend. The goal of this partnership is to demonstrate magazines’ contribution and accountability by linking print advertising directly to product [...]

Can an entire city be mobilized? Can one place, given time and resources, convert every business to websites optimized for mobile phones? Over the next 48 hours, we are going to find out. As an extension of our Howtogomo campaign, encouraging businesses to create websites that are mobile-ready, Mullen has created an initiative with Google [...]